For her, however, sustainability means much more than developing products for tomorrow. For her, sustainability also means promoting talent that will lead the day after tomorrow – and taking responsibility today – towards customers, colleagues, and the world.
From manual to attitude
What hardly anyone knows is that her career began in technical documentation. She wrote operating manuals for mtu engines – from A for exhaust valve to Z for cylinder head. What she learned back then was that technology is important in our industry, but people are almost more important.
Her rise to head of the global marine and mining business was no coincidence. It was the result of a clear attitude – and many relationships that have grown across continents and markets.
"Yacht and mining customers are very similar," she says with a smile. "Both want reliability, both human and technical." With a smile, she adds that the yacht world is only glamorous at trade fairs. Behind the scenes, shipyards are just as technically oriented as the companies that build or operate mining vehicles.
Quality with attitude
In a world that is becoming faster, bigger, and louder, Denise Kurtulus focuses on the opposite: personal, consistent, sustainable. She remains true to her attitude: success is not only measured in numbers, but in the people you take with you along the way. For her, it is personal relationships that make the difference. Engine by engine, person by person.