Corporate

Rolls-Royce implements new brand architecture at its Power Systems business unit

Posted on 11 June 2021

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  • mtu subsidiaries to bear the Rolls-Royce name
  • Five biggest operating companies to be renamed on 15 June, with all others to follow by end of September
  • mtu continues as the product and solution brand, with Rolls-Royce now used as the corporate and employer brand

Rolls-Royce's Power Systems business unit now presents itself to the
world with a reorganized brand architecture. Rolls-Royce will be the corporate
and employer brand. The mtu brand, which is well known to customers, will be
reinforced as the sole product and solution brand.

With this new branding, Power Systems is creating clarity at the product and solution level, while at the same time underscoring its affiliation to British parent Rolls-Royce. The visible result is that all the business unit’s subsidiaries, which have hitherto had mtu in their names, will be renamed to contain the wording 'Rolls-Royce Solutions'. At product level, the 'MTU Onsite Energy' brand for distributed power supply systems will be discontinued and merged within the mtu brand.

The process will start on June 15, when the five largest operating companies representing mtu products and solutions will be renamed. MTU Friedrichshafen GmbH will become Rolls-Royce Solutions GmbH. The names of the regional companies in America and Asia, and the German subsidiaries in Augsburg and Ruhstorf will include the appropriate geographical references: e.g. Rolls-Royce Solutions Americas Inc. The other local and regional companies of Rolls-Royce Power Systems will be renamed by the end of September 2021.largest operating companies representing mtu products and solutions will beproducts and solutions will be renamed.
renamed.

 “In this way, we are positioning our world-renowned mtu product and solution brand in the minds and hearts of our customers,” said Andreas Schell, CEO of Rolls-Royce Power Systems. “At the same time, we're benefiting from the Rolls-Royce brand in a global context and bolstering our appeal as an international employer. Our new brand architecture lends more clarity as we continue to stand for the highest levels of technological expertise, a solution-centered approach and a true pioneering spirit – characteristics that unite both brands,” Schell continues.

About Rolls-Royce Holdings plc

  1. Rolls-Royce pioneers the power that matters to connect, power and protect society. We have
    pledged to achieve net zero greenhouse gas emissions in our operations by 2030 [excluding product testing] and joined the UN Race to Zero campaign in 2020, affirming our ambition to play a fundamental role in enabling the sectors in which we operate achieve net zero carbon by 2050.
  2. Rolls-Royce Power Systems is headquartered in Friedrichshafen in southern Germany and
    employs around 9,000 people. The product portfolio includes mtu-brand high-speed engines and propulsion systems for ships, power generation, heavy land, rail and defence vehicles and for the oil and gas industry as well as diesel and gas systems and battery containers for mission critical, standby and continuous power, combined generation of heat and power, and microgrids.
  3. Rolls-Royce has customers in more than 150 countries, comprising more than 400 airlines and
    leasing customers, 160 armed forces and navies, and more than 5,000 power and nuclear customers.
  4. Annual underlying revenue was £11.76 billion in 2020 and we invested £1.25 billion on
    research and development. We also support a global network of 28 University Technology Centres, which position Rolls-Royce engineers at the forefront of scientific research.

 

 

 

Christoph Ringwald Director Communications
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